So it's been psychological trickery that has led people to think, "gee, I'd really like a nice novel to read right now" Or, "boy, I could really go for a fun video game to play"?
How else are consumers going to find out about products? There's no world product registry where products get evaluated on their merits and ranked objectively. There's no such thing as "if you build it, they will come". Even putting a big sign on the front of your building "Joe's Diner" is a form of advertising. Otherwise, people will walk by without any notion that there is food there they might want.
There's no such thing as "If you build it, they will come."
I'm not sure why you think that counters my point.
As I said, if most advertising were about the critical evaluation of needs that would be different.
Instead, you're more likely to get boobs advertising your video game, or butts advertising your deodorant. Because sex sells, the key word being 'sells', not 'informs'.
How else are consumers going to find out about products? There's no world product registry where products get evaluated on their merits and ranked objectively. There's no such thing as "if you build it, they will come". Even putting a big sign on the front of your building "Joe's Diner" is a form of advertising. Otherwise, people will walk by without any notion that there is food there they might want.
There's no such thing as "If you build it, they will come."