Malware is my #1 reason for blocking ads. Unless you as the website owner are willing to vet every single advertiser on your platform (or alternatively: commit to ads with zero active content), and compensate people if/when you let something through, the ads stay blocked.
My hourly rate is many times more than the few hundredths of a cent you get for the impression.
My hourly rate is many times more than the few hundredths of a cent you get for the impression.