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I'm a die-hard iPhone guy. I love when I meet someone, get their phone number, text them, and the message bubble is blue. I feel like we're in the same club. (Albeit a very large club.)

However, I keep my phone in my pocket. Wearing a watch that millions of other people may have feels a bit weird to me. It's like taking that membership of the iPhone "club" and turning it into an external badge signifying membership.

Watches become part of your visual identity, and I'm not sure that I want something that ubiquitous as part of mine.



As opposed to people using their iPhones in public, using MBPs at conferences or wearing Beats headphones or those distinctive white Apple earplugs?

This isn't exactly new. Teenagers were sticking white shoelaces in their ears before the iPhone was even a thing.




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