Design for extremes: if you make stuff for people who hate programming, that will make it easier for people who love it. You may end up coming up with ways to boost productivity (and fun) for people you never even thought about before:
https://books.google.com/books?id=idNhCcrANP0C&lpg=PA57&ots=...
Like the philosophy of the book, though the examples are really old school. I don't think the operative dimension is "love" vs. "hate" -- more like "can easily handle" vs. "find difficult".
But I don't see how to apply it to programmability -- and I don't think Apple has found any way. How could you make something programmable for people whose eyes slide over a URL without being able to see its parts? (Note: they maybe are willing but they can't, just like grandpa can't make his hands stop shaking and get the key into the lock. Naturally after enough frustration they come to "hate" whatever it is.)
Design for extremes: if you make stuff for people who hate programming, that will make it easier for people who love it. You may end up coming up with ways to boost productivity (and fun) for people you never even thought about before: https://books.google.com/books?id=idNhCcrANP0C&lpg=PA57&ots=...