This may just be a case of wording, we started as a bit.ly for iPhone apps, and moved into the services for iPhone developers. If bit.ly would offer a premium service where you use a subset of their URLs (say, bit.ly/app_XXX) and they put in affiliate codes so that they can track your sales data and give it back to you, people's reaction would be 'sweet, more features from bit.ly'.
This may just be a case of wording, we started as a bit.ly for iPhone apps, and moved into the services for iPhone developers. If bit.ly would offer a premium service where you use a subset of their URLs (say, bit.ly/app_XXX) and they put in affiliate codes so that they can track your sales data and give it back to you, people's reaction would be 'sweet, more features from bit.ly'.