Both of these supposed market incumbents lack the simple approach of Carrot. Cabbage requires significant preparation to be enjoyable. Carrot is easy to use and eat right away. Leek is really only enjoyable in cooked form, whereas Carrot is available in both raw and cooked form.

Carrots also have far less fragmentation in shape and size - leaving aside the Carrot Mini which offers the same simplicity in a smaller form factor. This lack of fragmentation means that everyone can immediately recognize and use Carrot. It also means that children will immediately be able to recognize and use Carrot.

Carrot - simply the best.