I agree that diversity is important, but if Google is owning the market via innovation, they deserve to own the market.
In this case, they're closing an ever widening rift between human consumable content and that which is targeted for search engines. The data that comes down the pipe can still be semantic, it's just glued together differently.
Web technology is presently outpacing the ability of indexing services. The onus is on Google's competitors now; they need to catch up. Luckily js rendering on the server isn't an academic problem, it's one of resource allocation.
In this case, they're closing an ever widening rift between human consumable content and that which is targeted for search engines. The data that comes down the pipe can still be semantic, it's just glued together differently.
Web technology is presently outpacing the ability of indexing services. The onus is on Google's competitors now; they need to catch up. Luckily js rendering on the server isn't an academic problem, it's one of resource allocation.