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It took Jobs a while to turn Apple around. He was brought back on in 1997 and profits were relatively minimal for almost a decade. It wasn't until the release of the iPhone that they really started to soar.

I can think of a few faster turnarounds: Lee Iacocca at Chrysler or Gerstner at IBM. Howard Schulz is another example of a founder returning to the company to turn it around.

Some of these have done a better job than others of lasting through the turnaround CEO (and others it's too soon to tell).



I'd say he "turned it around" quite quickly by killing off a bunch of products and shipping the iMac.

Apple didn't takeoff until the iPod was available for Windows, and then they went into the stratosphere with the iPhone.




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