The fact that the NSA simply ignored everybody finally triggered this. We now live in a different tech world.

Techies are trying to figure out how to have an actual impact that affects the people and institutions in power. And are discovering that with a bit of creativity they can upend some of this.

I, personally, think these boycotts are good things. People are voting with their money and that actually gets attention. And, it is also subject to vote; those who disagree can spend their money there and oppose the boycott.

Both capitalism and democracy at work.