For any existng online platform that's already established itself on the web, you're probably seeing 50%+ of your traffic coming from Google and a big chunk of that will be mobile. Some of your userbase may be loyal enough to your brand to want to install your app but the rest will be lost if you don't have a decent mobile web presence.
For any existng online platform that's already established itself on the web, you're probably seeing 50%+ of your traffic coming from Google and a big chunk of that will be mobile. Some of your userbase may be loyal enough to your brand to want to install your app but the rest will be lost if you don't have a decent mobile web presence.
In short: apps vs mobile web? Both