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The problem is that the large majority of people, even the youth of today[0], are incredibly un-tech savvy. Unless your website or game is packaged into a simple app you just can't rely on people to visit it or even find it in the first place.

[0] http://coding2learn.org/blog/2013/07/29/kids-cant-use-comput...



Yes, that's exactly the problem. Kids that are born in the 90ies and younger see computer "gadgets" as given. They don't try to play around with it and discover its functionality. They just play casual games on smartphones and video consoles. They hate computer science classes in school, etc. And as a result they are incredibly un-tech savvy. But it's also the elder generation (60+) that just bought their first computer device (smartphones/tablets).




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