That's a part that also stuck out to me. With that kind of price, "online" storage is approaching what was previously only available in Amazon Glacier "cold storage" pricing. When Glacier launched, it was about a 10x difference between online object stores ($0.10/GB) and Glacier ($0.01/GB). Since last year it's been down to a 7-8x difference, and now it's down all the way to a 2x difference. Imo, that makes the number of use-cases where it's worth dealing with Glacier's retrieval model smaller than previously (effectively only those where you have a truly huge amount of data, such that the remaining $0.01/GB price differential adds up to meaningful money).