I like the convenience of ordering online, but paying 5€ for each order is too much and makes me want to combine different orders, which takes some of that convenience away again. Just paying 29€ flat for a year was perfect, I could order online whenever I needed something without worrying about shipping and the like (the actual items being roughly the same price as in local shops). 49€ is slightly too much for that usecase, and the price increase only being justified by zero extra value only furthers its unacceptability.