*And the way to handle this is to lobby to get the right redefined to have the s...

And the way to handle this is to lobby to get the right redefined to have the sort of scope you want. And nothing would help this effort more than supporting indie content creators, undercutting the wealth and power of the traditional media companies.

So the appropriate response to a rigged game is to just buckle down and try harder?

(Youtube, Apple, etc)

Did you even read the article? Google and Apple are part of the problem; they created the walled gardens!