I wonder if there is going to be a market in the future like the current SEO one that is all about masking what technology/products you are using. The idea being to deny your competitors from knowing more about you such as from using this product.
I mean the current SEO market. There is a lot of investment in making your website adhere to best SEO practices. If things like this take off (and it appears it is) then there might be a new market to disguise and hide the tech your business runs to avoid providing your competitors with information.