Sounds like something Ubuntu has been castigated for trying to do.
Don't work on open source, unless you do everything each person wants (and these may be conflicting) then someone will decide it isn't open enough regardless of the actual license.
I don't understand why it has to be open at all. Why isn't there a company building a closed/polished corporate desktop experience on top of Linux? (Basically, doing with Linux what Apple did with BSD.) It's not like anything in Linux has switched to GPLv3, so there's nothing stopping this from happening.
Don't work on open source, unless you do everything each person wants (and these may be conflicting) then someone will decide it isn't open enough regardless of the actual license.