Watch out guys Twitter is doing something different.
On the web there is far more money in direct response right now because that's the easiest to measure and we have the platforms well ingrained in all our systems.
To say that brand based advertising isn't required or has no place is contrary to everything we know about advertising. You don't see the coke logo 50 times a day for nothing.
On the web there is far more money in direct response right now because that's the easiest to measure and we have the platforms well ingrained in all our systems.
To say that brand based advertising isn't required or has no place is contrary to everything we know about advertising. You don't see the coke logo 50 times a day for nothing.