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I go to Starbucks regularly and rarely see anyone using the Starbucks card. Though I see it being advertised near the cash register everywhere.


Does it offer any advantage to consumers? (I don't drink coffee.)


Yes, if you register a Starbucks card you become eligible for "rewards" according to: https://www.starbucks.com/cardrewards/default.asp


My wife gets free soy(instead of milk) in her Chai latte. Normally this is an extra 50 cents each time.




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