Google loses one billion dollars per year to fraudulent ad clicks | Hacker News

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		Google loses one billion dollars per year to fraudulent ad clicks (cbc.ca)
		6 points by davidw on Sept 19, 2007 \| hide \| past \| favorite \| 1 comment

binnymathews on Sept 20, 2007 [–]

CPA (Cost Per Action) advertising is the a good solution to address this $1 Billion loss. Google just launched a beta of their CPA platform.

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