Not all of us actually want press before we create something usable enough to get a positive review. I can understand that a writer would want an all access pass, but to us, these products are our life (or at least a big part of it). For the people who want to get press, I'll say it's really hard getting on TechCrunch unless you have invites and a strong product. Usually you need both, but when you go public expect press to be less interested in general. Far less interested. They usually want their big story, and then they're moving on to the next new thing.