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The founders are farmers. Their families have ties to many other farmers in the Midwest. The company is based in Ann Harbor to leverage this legacy network. During YC, they made deals with farms in California and expanded their network.

It's 2013. Are 20 something year old farmers supposed to be wearing suspenders, sucking on wheat, and carrying pitch forks?

Let's be a little more supportive. Advice on how you think a young company can get around these legacy relationships would be more helpful.



Think about it this way: how would you pitch to programmers to replace whiteboards and post-it notes with software?


> The founders are farmers.

Then how do they have time for starting a company?


My grandpa was a farmer, and my co-founder Jesse's dad and brother are farmers. Our first office was here: http://goo.gl/maps/oAOk4


Farmers in the high plains have a lot of downtime. The farmers in the area I grew up in often spent winters coaching hockey, or if their kids were out of school, lived in Florida. Might be different in places where there's a year round growing season.


I know a family of farmers from South Dakota. They spent half the year farming there, the other half living in Southern California.

Depending on what they grow and where they are, farmers can have a lot of time on their hands in the winter.




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