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Author here. Thanks for the feedback.

I didn't intend this to be a comprehensive argument, just wanted to draw some connection between the environment that iOS launched into and (what feels like) a lot of recent criticism of its design and behavior. Not specifically skuemorphism (which I realize isn't really worth debating in a vacuum, maybe I shouldn't even have used that word), but just instructive design in general (single-screen apps, limits on configurability, etc). Anything that can be seen as prioritizing teaching the user through interface decisions.

And, I completely agree that the market for new smartphone users is still huge. Point being that iOS now has to manage that market alongside the market for existing smartphones users (which it help create/grow).

That said, probably should have included some specific examples of what I was talking about.

Thanks again.



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