I think the goal of an app is prominence on your device. The creator imagines you have an address book app, a camera app, a browser app, and Our Content App on your home page. You might have 100 bookmarks in the browser, but you'll see Our Content App differently, because it's got its own icon.
In practice, I think people either 1) have dozens of apps, so that the "priority" effect is less important, or 2) have few apps and generally refuse to install an app to do what a web page should do.
Either way, I think that in a few years, we'll look back on this trend and laugh. (Personally, I've been laughing about it for a while.)
In practice, I think people either 1) have dozens of apps, so that the "priority" effect is less important, or 2) have few apps and generally refuse to install an app to do what a web page should do.
Either way, I think that in a few years, we'll look back on this trend and laugh. (Personally, I've been laughing about it for a while.)