Perfumes and food flavors are concocted in the same factories in New Jersey by the same chemists. In other words, food flavors are food perfumes. Factory processing of mediocre quality farm products can create a food which is not particularly appetizing. Adding "natural flavors" or "artificial flavors" makes this brand-name food smell yummy. And adding some colors makes it look yummy.
"Natural flavors" are made from plants or animals using old-fashioned processes. "Artificial flavors" are made from 1) plants or animals using newfangled processes or 2) icky substances such as petroleum or coal tar. "Natural strawberry flavor" is made from a tree (birch? willow? can't remember), not from strawberries.
I'm pretty sure I learned these factoids around ten years ago from a book called Mauve, about the history of fabric dyes, of all things. Or some of this might be found in Fast Food Nation.
BTW, my aroma memory tells me that if you slap on some Polo cologne, the scent that remains after a few hours is "blueberry flavor" from Betty Crocker muffin mix.
"Natural flavors" are made from plants or animals using old-fashioned processes. "Artificial flavors" are made from 1) plants or animals using newfangled processes or 2) icky substances such as petroleum or coal tar. "Natural strawberry flavor" is made from a tree (birch? willow? can't remember), not from strawberries.
I'm pretty sure I learned these factoids around ten years ago from a book called Mauve, about the history of fabric dyes, of all things. Or some of this might be found in Fast Food Nation.
BTW, my aroma memory tells me that if you slap on some Polo cologne, the scent that remains after a few hours is "blueberry flavor" from Betty Crocker muffin mix.