Yeah, we've sort of done with our analytics startup mixpanel.com. We purposely don't do things Google Analytics does to make sure we create something of value and help innovate the field.
Hi DenisM, we're going to push some code in an hour that will hopefully clear that--thank you for your feedback.
To clear things: Instead of tracking simple things like page views and referrals, mixpanel lets you track how users interact with every feature of your website. Just ping our API when a user listens to a song, uploads an image, etc and we'll help you visualize it to help you understand how your startup is doing.
Email me at suhail[at]mixpanel[dot]com -- we'd be happy to help out if you want DenisM =).
