> the back button is a "interesting" technical challenge.
Especially when some A/B testing seem to show that it is a bad UX idea (for shopping goods).
Side thoughts: I wonder if they did A/B test "My apps" page on Google play (https://play.google.com/apps), it manages to have all the wrongs of infinite scrolling (no fixed ground, no sane back button) while not being infinite scrolling.
Especially when some A/B testing seem to show that it is a bad UX idea (for shopping goods).
Side thoughts: I wonder if they did A/B test "My apps" page on Google play (https://play.google.com/apps), it manages to have all the wrongs of infinite scrolling (no fixed ground, no sane back button) while not being infinite scrolling.