1. People only care about the first few search results.
2. Infinite scroll exists solely to make it easier to scroll past the initial view.
3. Therefore, infinite scroll made it easier to scroll away from the results people care about.
There you go.
By the way, I don't get why Google's "instant results as you type" was cited as a reason to pursue this infinite scroll feature. Those are totally different things.
"Instant results" is for faster display of the first few results, which is great for search. "Infinite scroll" is for scrolling through long streams of information -- great for newsfeeds and timelines, but not for search results where you only care about the first few.
Google doesn't even implement infinite scroll in their results.
1. People only care about the first few search results.
2. Infinite scroll exists solely to make it easier to scroll past the initial view.
3. Therefore, infinite scroll made it easier to scroll away from the results people care about.
There you go.
By the way, I don't get why Google's "instant results as you type" was cited as a reason to pursue this infinite scroll feature. Those are totally different things.
"Instant results" is for faster display of the first few results, which is great for search. "Infinite scroll" is for scrolling through long streams of information -- great for newsfeeds and timelines, but not for search results where you only care about the first few.
Google doesn't even implement infinite scroll in their results.