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When I use these things (and even pagination sometimes), I might find something I like, but it's so easy to browse ahead that I'll skip over it in the hope that I'll find something I like even more further on.

At that point, there's no easy way to get back to what I originally liked unless I had the forethought to open it in a tab or remember it exactly.

As for the metrics, it depends on how the business wants to position itself. It's evident from the quote that they care more about just the sales and would prefer to encourage more engagement with their site.



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