These sort of calculations are always missing a simple fact that no company on earth, not even Apple or Google shrugs off a 200M fine, no matter how little it is of their entire operating budget. It's the kind of money that gets people fired, even if it made no difference to the bottom line.
2. Who cares if somebody gets fired for PR purposes? Especially with a severance that will make sure that their great-grandchildren will never have to work and your great-grandchildren will be paying them rent?
Everybody doing tens of billions of $ of business shrugs off a $200M fine. They might even get a bonus and a plaque for coming up with a scam that lasted so long before it blew up.
