Because FastCompany is consciously trying to publish more in-depth technical articles, in the manner of "Old Wired". I've chatted with the author of this article off an on for a couple of months now and I'm pretty happy to see that these articles are starting to hit publication.
http://dl.dropbox.com/u/6432940/paper/mixingWell/4/index.htm...
http://dl.dropbox.com/u/6432940/paper/mixingWell/22/index.ht...
http://dl.dropbox.com/u/6432940/paper/mixingWell/24/index.ht...
Interesting they use Processing.JS and CoffeeScript.
This is an interesting technical post, but why is it being hosted on fastcompany.com. This belongs on their blog.