So many execs and marketing people seem to think customers explicitly "want AI".
Most people do not want AI! Only a tiny segment of Middle Managers Looking To Leverage New Technology are actually excited by AI branding.
But, lots of people want software that does magically useful things, and LLMs can do that! Just...don't brand it as AI.
It's like branding a new computer with more processing power as "Jam Packed with Silicon and Capacitors!" instead of, "It starts up really fast!". Nobody needs to know implementation details if the thing is actually useful.
I’ve pointed this out to my VPs. Consumer sentiment shows a strong negative sentiment about AI, especially in unexpected places. Why are we convinced they will like an AI-forward feature?
There was no real answer but I got definite you’re-being-the-turd-in-the-punchbowl vibes.
Most of my nontechnical friends are either AI neutral, or have a negative AI sentiment. I don’t actually know anybody nontechnical that is enthusiastic about AI.
This. So much.
Nobody cares whether it’s AI or goblins under the hood. Just like nobody cares about how smartphones or the internet work. The only thing that matters to the majority of user is what it does for (or to) them.
Apple’s marketing was (is?) textbook this.
Also, I’d bet most people building with LLMs don’t care, or even know about, PyPI.
It’s truly amazing. This is why I’m not surprised people are ‘blown away’ by llm’s. They were never truly intrinsically intelligent - they were expert regurgitators of knowledge on demand.
Steve already suffered from immense scar tissue of starting with the technology. And yet.. this wisdom blows over peoples minds. More fool them.
