100%, a product can't be just good and succeed now. Market's expect something to be "the next thing" or become a failure.
Also, price is always going to be an issue. The US spends billions and billions of dollars supporting the meat industry. The fact meat is cheap is a political choice, which makes direct plant based substitutes a tough financial proposition.
Also, price is always going to be an issue. The US spends billions and billions of dollars supporting the meat industry. The fact meat is cheap is a political choice, which makes direct plant based substitutes a tough financial proposition.