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this plot twist happened years ago.

anyway, the main theory of better ad performance from generated ads isn't about, being weird or whatever. it's that few ads on social media are matching with intent to buy, i.e., they are the opposite of google search ads. so there's a much higher diversity of creatives. like, "saturation", like you see the ad so much, you are psychologically going to choose whatever product it is hawking when it finally comes time for you to buy a thing in the category it belongs to. generative ads are merely delivering ad creative development work that SMBs (40% of Meta's revenue) are too unsophisticated to use.



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