Thanks for your comment =) Nothing is confusing me there, but try to search for "django script cron" and you'll see people suggesting setting up urls to start the script, having an external script that import settings and many other complex things. The craziest thing I've seen (but probably useful for some cases) is to have the regular requests from google-bots invoke scripts... That's why I think it's a good thing to suggest managment commands when they're so easy and integrates nicely with your apps. Celery however is good for more complex usecases. I was merely making a suggestion for best-practise.