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That linked one is inoffensive though still a bit goofy IMO: we've got lined paper, but the text on it completely disregards the lines, and the rope/metal cord hanging the paper doesn't look right depth-wise. And glass + lined notepaper is a weird combo in general. :)

But I agree with your take that in a case like that it's merely a stylistic choice (some of the other examples, though...). The interesting thing to me is the cyclical aspect: skins seemed to have died down in popularity, at least among the geek crowd, for the past decade. Apple's brushed metal stuff was largely derided, Luna got toned down to Aero Glass, Aqua got toned down to what it is today, "skinnable" became less and less a bullet point for apps (ah, for the good ol' days of Sonique and Audion...). It remained on the web, since there's no good "native" equivalent like for desktop apps, though even there Bootstrap was a move away. Then it exploded again, driven by iOS and an increase in single-page web apps. I have to wonder if it's due to an influx of new designers and developers who are starting on iOS or the web and missed the first go-round. Ultimately I suspect that many of the more extreme examples we see today will end up massively toned down, along the lines of Mac OS X 10.0's Aqua vs today's. I.e., linen/denim/leather/etc are today's pinstripes and brushed metal.



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