I thought the same. Even if Franklin was not a puritanic protestant, I guess a bit of strict ethics rubbed off.
Also these "Top 10 of best virtues ever!!1" were always constructed by male philosophers and lack stuff like "Sociability, "Care", "Empathy" or "Compassion".
Sure, men in general probably have a greater tendency towards other virtues, but do you really mean to imply that men often lack stuff like "Sociability, "Care", "Empathy" and "Compassion" ?
Didn't a lot of "the big ones" talk about love? I think that encapsulates those values.
Also these "Top 10 of best virtues ever!!1" were always constructed by male philosophers and lack stuff like "Sociability, "Care", "Empathy" or "Compassion".