I keep forgetting that listed prices, at least in the US, can be before tax.
By contrast, in the EU prices are so transparent that whenever there is a sale (in person or online), the new price has to be accompanied with the lowest price from the last 30 days - so that the customer could check how big that sale really is.
By contrast, in the EU prices are so transparent that whenever there is a sale (in person or online), the new price has to be accompanied with the lowest price from the last 30 days - so that the customer could check how big that sale really is.