It's an excellent use of words, especially given modern standardisation practices - if Google adds something new into Chrome and publishes an RFC at the same time, are they not marching at the front of the implementers, the standard inviting others to follow in their footsteps?
I dunno, I kinda like it. The standard bearer in an army is sorta seen as a brave position… but really, it is also one of prestige, possibly political advantage, and the other units in your cohort might actually prioritize defending you.