The "duty as favor" part of your comment was very insightful. This is a recurring theme in all actions that ultimately cost the person performing them without foreseeable payback. This is, in my experience, displayed by people with shaky moral fundament and questionable values. There's always speak of how e.g. "white lists", the inclusion in which is awarded to persons or companies that act correctly, is detrimental - because they should not be handling incorrectly in the first place, and being normal should not be incentivized.
However, when you're running a business, especially during its infancy, your values need to be questionable and questioned in order for your approach to adapt to the environment. Following questionable values in this case is not only admissible but even required, and you'll need to reinvent yourself quite often. There is no "normal" when you're trying to break the mould.
However, when you're running a business, especially during its infancy, your values need to be questionable and questioned in order for your approach to adapt to the environment. Following questionable values in this case is not only admissible but even required, and you'll need to reinvent yourself quite often. There is no "normal" when you're trying to break the mould.
Definite upvote from me for bringing this up.