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Landlords and supermarkets dgaf. There is no real risk, and if they stress over it, that’s more a founder’s own psychological failing than anything else.

If you care what other people think that much, you probably don’t have sufficient quantities of the oft-cited “grit” that founders supposedly require.



I think if the idea of your company failing doesn’t cause you at least some stress then you probably shouldn’t be running a company?




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