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>I've been on FB since the beginning. And I've never clicked on an ad. What makes you think I will to actually buy something?

I'll offer a counter anecdote. I've been impressed by their targeted ads more than once and clicked!

It has to get hyper-specific though. Not like gender-targeting, for me it read that I liked linguistics at one point in my profile and offered me an add to by a Wug shirt. I was super impressed and spent time in their online store.



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