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I mean, what I found interesting that nobody in the company heard that they were registering .box domains.

I am no expert in this subject

https://newgtlds.icann.org/en/program-status/sunrise-claims-...

But it seems that they had

Trademark Claims Period: 13 September 2023 to 17 January 2024

To be fair, .box domains didn't have that much noise attached to them and 4 months is a relatively short period, but if this possible vulnerability had known then it's a little more negligent.

Best case scenario for them seem to be that they pay an undisclosed amount to a "random" that got lucky and bought that domain.

I find it interesting how a decision that may have looked totally innoxious something like 15 years before, was not future proof enough, I for one back then would not have imagined that ICANN would start registering every single TLD under the sun.



I can't find any specifics, but to my understanding it had been known for years that .box was a candidate TLD.


I would assume so, I find it crazy that they didn't file for this.




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