Turned out to be a huge waste of time and if I had actually billed them it would have been such a high sum that they would never be able to pay me anyway.
For example, several meetings in the local coffee shop where subjects covered could be done within an email. They once arranged a meet with their database guy so we could discuss how it would be stored and accessed etc? Both looked at each other as if to say wtf are we doing here?
The lesson for me is that if you don't value your time then no one else will.
This is one of the reasons free web hosting mostly died out. You'd spend more time and effort helping people that weren't interested in paying (and often didn't want to learn how anything worked) than you'd make through ads or upsells.
