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I don't think one of you has to be wrong for another one to be right. Should Spotify have focused on its core competency early in its life? Sure. But at some point in the long years since, Spotify should have 100% looked at their cloud bills and built a way out of that lock-in.


> Spotify should have 100% looked at their cloud bills and built a way out of that lock-in.

Absolutely, but everything has ROI, ROI of fixing cloud bills were probably smaller than "possible growth"

Now they know which features failed, they can start deprecating or stop growing them and refocus on cloud bills




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