If you also run an online startup, chances are you rely on SEO or search engine marketing. If Google bans your Adwords account, or penalizes you to oblivion, I'll say that's pretty much the equivalent of getting fired.
True story, although once you're spending enough on AdWords you'd have to do some pretty egregious stuff to get your AdWords account banned (and to some extent you're much less likely to get a major, lasting ban in organic search).
