Lotsa good advice-- thanks! Though most of it is SEO oriented. I'm a huge believer in SEO over SEM, though it can only take you so far (and so fast).

FWIW, Metakeywords are useless... I suppose it couldn't hurt to add 'em.

http://www.seomoz.org/article/search-ranking-factors (search for "Meta Keywords" in the page)