Now that is genuinely interesting. Of course, the raw data is hidden behind a paywall, so we don't really know that "significant" means to the author, or whether the test included slides or just raw text.
Still, this is one of those rare times when I could be right about looking professional (it looks cheesy, can't argue that) but completely wrong if it actually leads to higher retention.
Still, this is one of those rare times when I could be right about looking professional (it looks cheesy, can't argue that) but completely wrong if it actually leads to higher retention.