I like that idea. A homepage that lists the top 20 stories of the day that are about a document that probably isn't actually linked to. Go to our site (www.readtheactualdocument.com) to see it -- and get served ads.

Additive would be some highlighting and annotating of the document (as nytimes sometimes does) to point people to salient points.

Scribd already does that, but with subscription/one-time payments instead of ads.

I guess it's only works with leaked or hard to find documents.

But why would a media website upload docs to your site, when they can serve it from their own?

if I get a commemorative lucite block with "Leader in Innovation" someday, I'll know it came from your startup as they went public, good luck!

100% of readers will not read the source document.

My favorite are the news articles with links to other articles, that link back to the original, thus cyclically references itself as a source.