Yes. If a tough reporter really nails him down with a tough interview, it could be a shining moment for journalism. If they fawn over him, as some have suggested of recent coverage, then it will be a failure. The NYT should keep him, dare him to show up, and then do their jobs: Hold his feet to the fire.
Even if it is a money-making endeavor, the NYT could slightly mend its journalistic reputation with some hard-hitting questions to SBF. They have been soft-handed so far in their reporting on SBF and FTX and it reeks of major bias and conflict of interest.
In case anyone doesn't know what I am referring to, here is some background.
The NYT having SBF speak at one of their conferences would be the paper's moment to shine?