"Replies to our posts with hardcore antisemitism and adult spam remained up for days even when flagged."
This seems like a serious concern.
Twitter advertisers never had control over the tweets that an ad appears between. That's pretty random. But the replies to promoted tweets are different matter, and they stick to the ad wherever it's seen.
Yeah, that's one area where claims of consumer confusion are a bit more legitimate. A lot of platforms let you delete replies to your posts, but Twitter doesn't, so people might see those and think "why hasn't this company deleted these replies?". (In fact, I personally am confused; I thought there were tools for hiding replies or disabling them or something. But I haven't used Twitter for a while, and maybe they don't work on ads.)
This seems like a serious concern.
Twitter advertisers never had control over the tweets that an ad appears between. That's pretty random. But the replies to promoted tweets are different matter, and they stick to the ad wherever it's seen.